In October 2013, the company hired celebrity tattoo artist and Anytime Fitness member, Jimmy Hayden, to tattoo its purple running man logo on nearly 200 franchisees, corporate employees, club managers, and personal trainers at an annual conference.[18][19] Members and employees have a history of getting the logo tattoo, with an estimated 4,000 individuals inking their bodies, including CEO Chuck Runyon. Anytime Fitness provides a tattoo artist at its monthly training events and covers all expenses.[20][21] The company will also reimburse anyone who submits a photo of their tattoo of the logo and describe why they wanted the tattoo.[19]
I really like working out there. The trainers are very helpful. The best thing is that it doesn't ha...ve the locker room smell that turns me off from working out. I like being able to go when I have the time and not when the gym has the time. I'm shy about working out in front of people and at Anytime I can go when there is very few people there. See More
In October 2013, the company hired celebrity tattoo artist and Anytime Fitness member, Jimmy Hayden, to tattoo its purple running man logo on nearly 200 franchisees, corporate employees, club managers, and personal trainers at an annual conference.[18][19] Members and employees have a history of getting the logo tattoo, with an estimated 4,000 individuals inking their bodies, including CEO Chuck Runyon. Anytime Fitness provides a tattoo artist at its monthly training events and covers all expenses.[20][21] The company will also reimburse anyone who submits a photo of their tattoo of the logo and describe why they wanted the tattoo.[19]
In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model.[5] Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast.[6] As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."[7]
Planet Fitness (PFIP LLC) is an American franchisor and operator of fitness centers based in Hampton, New Hampshire.[1][2] The company reports that it has 1,742 clubs,[1] making it one of the largest fitness club franchises by number of members and locations. There are locations across the United States as well as in other countries such as Canada, Dominican Republic, Panama, and Mexico. It markets itself as a "Judgment Free Zone" that caters to novice and casual gym users and is reported to be the nation’s fastest growing fitness center franchise.[3]

In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model.[5] Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast.[6] As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."[7]
I really like working out there. The trainers are very helpful. The best thing is that it doesn't ha...ve the locker room smell that turns me off from working out. I like being able to go when I have the time and not when the gym has the time. I'm shy about working out in front of people and at Anytime I can go when there is very few people there. See More
I really like working out there. The trainers are very helpful. The best thing is that it doesn't ha...ve the locker room smell that turns me off from working out. I like being able to go when I have the time and not when the gym has the time. I'm shy about working out in front of people and at Anytime I can go when there is very few people there. See More
In March 2016, Planet Fitness partnered with STOMP Out Bullying,[23] a national organization dedicated to bullying prevention, and the Boys & Girls Clubs of America to launch the company’s national philanthropic initiative, The Judgement Free Generation.[24] Also in 2016, the company donated more than $1 million to the program.[25][26][27] Planet Fitness has also provided mini "Judgement Free Zone" gyms to Boys & Girls Clubs in Manchester, New Hampshire[28] and Pasadena, California.[29]
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