In October 2013, the company hired celebrity tattoo artist and Anytime Fitness member, Jimmy Hayden, to tattoo its purple running man logo on nearly 200 franchisees, corporate employees, club managers, and personal trainers at an annual conference. Members and employees have a history of getting the logo tattoo, with an estimated 4,000 individuals inking their bodies, including CEO Chuck Runyon. Anytime Fitness provides a tattoo artist at its monthly training events and covers all expenses. The company will also reimburse anyone who submits a photo of their tattoo of the logo and describe why they wanted the tattoo.
The first franchise location opened in Cambridge, Minnesota later that year. They chose the site because of the lack of other fitness clubs in the immediate area and a population large enough to support a fitness club. Shortly after, two more locations were opened by former Southview Athletic Club employees in Duluth and Albert Lea, Minnesota. Runyon, Mortensen and Klinger sold 29 franchises before they opened their own corporate-owned location in Bemidji, Minnesota.
In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model. Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast. As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."
Even during the sign up process, when she signed me up, there was No Hello, No smile, No eye contact, it was Basically a " sign this and yeah, go ahead"..... I didn't need a jump up for joy response but a "Hello" or "Welcome to the gym" would provide a sense of professionalism. I've seen maybe 1 or 2 members of the staff that greet their patrons, I'm sure there are some Good staff members but not from what I seen.
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