Teenagers ages 15 - 18 can visit any Planet Fitness location in the United States and Canada. Online signups are not available. Teens under 18 must bring a parent/guardian to sign up. Once the parent/guardian waiver is signed for teens under 18, teens can workout alone. Students who are already 18 do not need a parent or guardian to be present during the sign-up process.
In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model. Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast. As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."
In October 2013, the company hired celebrity tattoo artist and Anytime Fitness member, Jimmy Hayden, to tattoo its purple running man logo on nearly 200 franchisees, corporate employees, club managers, and personal trainers at an annual conference. Members and employees have a history of getting the logo tattoo, with an estimated 4,000 individuals inking their bodies, including CEO Chuck Runyon. Anytime Fitness provides a tattoo artist at its monthly training events and covers all expenses. The company will also reimburse anyone who submits a photo of their tattoo of the logo and describe why they wanted the tattoo.
As of 2018, Anytime Fitness had over 4,200 gym locations and 3 million clients in more than 32 countries. Each location is open 24 hours a day, 365 days out of the year. Members have secure access to all facilities (including during unstaffed hours) with a computerized key fob. There are gym locations in all 50 US states, Canada, Mexico, Australia, New Zealand, United Kingdom, Ireland, Grand Cayman, Poland, the Netherlands, Spain, Qatar, India, Italy, Chile, Japan, Singapore, Malaysia and the Philippines. In 2016, the company had 188 employees, but its new Woodbury office can hold up to 300. Each club has a security system in place that contains cameras, recorded card swipes, and the ability to notify a security company if a patron is injured or feels unsafe. ProVision Security, an Anytime Fitness-related company, provides security.
In March 2016, Planet Fitness partnered with STOMP Out Bullying, a national organization dedicated to bullying prevention, and the Boys & Girls Clubs of America to launch the company’s national philanthropic initiative, The Judgement Free Generation. Also in 2016, the company donated more than $1 million to the program. Planet Fitness has also provided mini "Judgement Free Zone" gyms to Boys & Girls Clubs in Manchester, New Hampshire and Pasadena, California.