In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model. Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast. As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."
It's fine for workouts, but customer service is mediocre. I had a lot debit card, so I had to cancel it. They don't take credit cards or cash so I had to wait for the new card. I went to the club to update my card and explain, but they charged me a penalty on top of the monthly fee. I asked if there's anyone I could talk to, but they didn't want to bother. Honestly, it could happen to anyone, but it just goes to show if you're ever in a situation like this, they just don't care. Not even for faithful customers.
Its never too late to start to exercise. So, whether youve broken your new years resolution or youre ready to start a new one, Planet Fitness is the place to go. Planet Fitness is known for its low prices, its Lunk Alarm, and the Judgement Free Zone. Take advantage of its unlimited fitness training programs or you can just do your own thing. Visit its website to find a location near you.
The first franchise location opened in Cambridge, Minnesota later that year. They chose the site because of the lack of other fitness clubs in the immediate area and a population large enough to support a fitness club. Shortly after, two more locations were opened by former Southview Athletic Club employees in Duluth and Albert Lea, Minnesota. Runyon, Mortensen and Klinger sold 29 franchises before they opened their own corporate-owned location in Bemidji, Minnesota.
Runyon, Mortensen, and Klinger founded Anytime Fitness in 2002. Eric Keller, a former employee of Southview Athletic Club was interested in their business concept and agreed to become the first franchise owner of Anytime Fitness. They provided Keller with support in choosing a site location, marketing strategies, equipment selection, and membership sales.
Chuck Runyon, Dave Mortensen, and Jeff Klinger first met in the early 1990s while working for a fitness club in St. Paul, Minnesota. In 1995, they jointly purchased and ran Southview Athletic Club for seven years. During their ownership of the club, its membership rose from 500 to 4000. They sold the gym in 2001. During their ownership of Southview Athletic Club, they worked for a consulting firm focused on improving under-performing athletic clubs across the United States. They developed the idea for Anytime Fitness after surveying the expectations that long-term members of large gyms had for their fitness clubs.
I was diagnosed with autism when I was 7 years old and I have been bullied badly, even out in public. So when I got my membership in March of 2013 I was scared of getting bullied. Been going since then and NOT ONCE have I gotten picked on. The staff doesn’t care. They watch out for me. They greet me with my first name. ‘Hi Jacob, how are you?’ I feel safe and I feel independent. I put on muscle. I LOVE Planet Fitness.
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In February 2005, Anytime Fitness opened its 77th club, the first location outside of the United States, in Halifax, Nova Scotia, Canada. By 2008, the company was approaching 700 franchisees in 45 U.S. states and Canada. At that time, the company also operated 12 corporately owned locations. In January 2009, the company opened its 1000th club in Wake Village, Texas.
In December 2013, Anytime Fitness purchased a 38-acre site in Woodbury, Minnesota to build new company headquarters. Roark Capital Group acquired a large minority share in Anytime Fitness in March 2014. Erik Morris and Steve Romaniello, two directors from Roark, joined the board at Anytime Fitness after the acquisition. Mortensen and Runyon remained the company's primary holders and continued to run the business.