In 2010, the International Health, Racquet, and Sportsclub Association named Anytime Fitness the fastest growing fitness club. Franchise Chatter titled Anytime Fitness as the franchise with the best business model in 2011. The Star Tribune called Anytime Fitness one of Minnesota's top workplaces in 2011, 2012, and 2013. The company ranked first in Minnesota Business Magazine's best company to work for in 2012 and 2013. Forbes ranked the company 14th as America's most promising companies. In 2014, Entrepreneur Magazine ranked Anytime Fitness number one on their franchise 500 list. In 2015 and 2016, Anytime Fitness was ranked first on the publication's top global franchises list.
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In March 2016, Planet Fitness partnered with STOMP Out Bullying, a national organization dedicated to bullying prevention, and the Boys & Girls Clubs of America to launch the company’s national philanthropic initiative, The Judgement Free Generation. Also in 2016, the company donated more than $1 million to the program. Planet Fitness has also provided mini "Judgement Free Zone" gyms to Boys & Girls Clubs in Manchester, New Hampshire and Pasadena, California.