In February 2005, Anytime Fitness opened its 77th club, the first location outside of the United States, in Halifax, Nova Scotia, Canada. By 2008, the company was approaching 700 franchisees in 45 U.S. states and Canada. At that time, the company also operated 12 corporately owned locations.[8] In January 2009, the company opened its 1000th club in Wake Village, Texas.[10]
In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model.[5] Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast.[6] As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."[7]
In December 2013, Anytime Fitness purchased a 38-acre site in Woodbury, Minnesota to build new company headquarters.[22] Roark Capital Group acquired a large minority share in Anytime Fitness in March 2014.[9] Erik Morris and Steve Romaniello, two directors from Roark, joined the board at Anytime Fitness after the acquisition.[23] Mortensen and Runyon remained the company's primary holders and continued to run the business.
In October 2013, the company hired celebrity tattoo artist and Anytime Fitness member, Jimmy Hayden, to tattoo its purple running man logo on nearly 200 franchisees, corporate employees, club managers, and personal trainers at an annual conference.[18][19] Members and employees have a history of getting the logo tattoo, with an estimated 4,000 individuals inking their bodies, including CEO Chuck Runyon. Anytime Fitness provides a tattoo artist at its monthly training events and covers all expenses.[20][21] The company will also reimburse anyone who submits a photo of their tattoo of the logo and describe why they wanted the tattoo.[19]

Runyon, Mortensen, and Klinger founded Anytime Fitness in 2002.[9] Eric Keller, a former employee of Southview Athletic Club was interested in their business concept and agreed to become the first franchise owner of Anytime Fitness. They provided Keller with support in choosing a site location, marketing strategies, equipment selection, and membership sales.[7]
As of 2018, Anytime Fitness had over 4,200 gym locations and 3 million clients in more than 32 countries.[27][29] Each location is open 24 hours a day, 365 days out of the year.[23][30] Members have secure access to all facilities (including during unstaffed hours) with a computerized key fob.[31] There are gym locations in all 50 US states, Canada, Mexico, Australia, New Zealand, United Kingdom, Ireland, Grand Cayman, Poland, the Netherlands, Spain, Qatar, India, Italy, Chile, Japan, Singapore, Malaysia and the Philippines.[30][32] In 2016, the company had 188 employees, but its new Woodbury office can hold up to 300.[33] Each club has a security system in place that contains cameras, recorded card swipes, and the ability to notify a security company if a patron is injured or feels unsafe. ProVision Security, an Anytime Fitness-related company, provides security.[7][8]
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In February 2005, Anytime Fitness opened its 77th club, the first location outside of the United States, in Halifax, Nova Scotia, Canada. By 2008, the company was approaching 700 franchisees in 45 U.S. states and Canada. At that time, the company also operated 12 corporately owned locations.[8] In January 2009, the company opened its 1000th club in Wake Village, Texas.[10]
After being in the area for a bit...compared to other planet fitnesses, I am underwhelmed by the customer service here.  The customer service here shows that the "gymtimidation" motto of Planet Fitness isn't true.  I honestly chose Planet Fitness because of 2 things: the motto and the membership value.  I chose this gym brand, because I've had experience with feeling uncomfortable at the gym due to people approaching me uncomfortably, treating my time on machines as less valuable, etc
I was diagnosed with autism when I was 7 years old and I have been bullied badly, even out in public. So when I got my membership in March of 2013 I was scared of getting bullied. Been going since then and NOT ONCE have I gotten picked on. The staff doesn’t care. They watch out for me. They greet me with my first name. ‘Hi Jacob, how are you?’ I feel safe and I feel independent. I put on muscle. I LOVE Planet Fitness.
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