In October 2013, the company hired celebrity tattoo artist and Anytime Fitness member, Jimmy Hayden, to tattoo its purple running man logo on nearly 200 franchisees, corporate employees, club managers, and personal trainers at an annual conference.[18][19] Members and employees have a history of getting the logo tattoo, with an estimated 4,000 individuals inking their bodies, including CEO Chuck Runyon. Anytime Fitness provides a tattoo artist at its monthly training events and covers all expenses.[20][21] The company will also reimburse anyone who submits a photo of their tattoo of the logo and describe why they wanted the tattoo.[19]
In December 2013, Anytime Fitness purchased a 38-acre site in Woodbury, Minnesota to build new company headquarters.[22] Roark Capital Group acquired a large minority share in Anytime Fitness in March 2014.[9] Erik Morris and Steve Romaniello, two directors from Roark, joined the board at Anytime Fitness after the acquisition.[23] Mortensen and Runyon remained the company's primary holders and continued to run the business.
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I really like working out there. The trainers are very helpful. The best thing is that it doesn't ha...ve the locker room smell that turns me off from working out. I like being able to go when I have the time and not when the gym has the time. I'm shy about working out in front of people and at Anytime I can go when there is very few people there. See More
In March 2016, Planet Fitness partnered with STOMP Out Bullying,[23] a national organization dedicated to bullying prevention, and the Boys & Girls Clubs of America to launch the company’s national philanthropic initiative, The Judgement Free Generation.[24] Also in 2016, the company donated more than $1 million to the program.[25][26][27] Planet Fitness has also provided mini "Judgement Free Zone" gyms to Boys & Girls Clubs in Manchester, New Hampshire[28] and Pasadena, California.[29]
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