In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model. Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast. As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."
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In 2010, the International Health, Racquet, and Sportsclub Association named Anytime Fitness the fastest growing fitness club. Franchise Chatter titled Anytime Fitness as the franchise with the best business model in 2011. The Star Tribune called Anytime Fitness one of Minnesota's top workplaces in 2011, 2012, and 2013. The company ranked first in Minnesota Business Magazine's best company to work for in 2012 and 2013. Forbes ranked the company 14th as America's most promising companies. In 2014, Entrepreneur Magazine ranked Anytime Fitness number one on their franchise 500 list. In 2015 and 2016, Anytime Fitness was ranked first on the publication's top global franchises list.
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The Planet Fitness Store is an American franchise of fitness centers based in Newington in New Hampshire America. Founded in 1992 and has 1000 locations in America and recent expansions into Canada and Dominican Republic, the Planet Fitness store has done its part in keeping people healthy for 24 years especially in our time where recreational facilities such as being outdoors have been replaced with seating at home and doing things while seated or lying down.