In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model.[5] Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast.[6] As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."[7]
Starting May 15th and running through Sept. 1st, teens ages 15-18 can work out TOTALLY FREE.   No catches, no commitments.  Come in and use tons of cardio and strength equipment on your own, or sign up for our free fitness training classes.  Plus, enter for the chance to win a $5,000 scholarship and other prizes!  Visit any Planet Fitness on or after May 15th to sign up for your free summer membership.  Under 18 must have a parent or guardian present at sign up.  More information available here.
At my home Planet Fitness, I have had no issues.  However coming here, I experienced feeling uncomfortable.  I just started to use a machine and someone asks me if I am using it...of course I am?!  He then proceeds to stand within 2 feet of the machine with his arms crossed, legs apart, staring.  Unwilling to be "gymtimidated" (though maybe in the past I would have been intimidated to stop), I finished my 3 sets.  The issue with this is that I brought this up to the staff and the staff looked at me with annoyance, denied that was "gymtimidation," and turned away to ignore me.  The phone then rang and he looked away toward the ceiling averting my gaze.
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The club's two membership levels are $10 and $21.99 per month: the $10 per month level includes access to cardio and strength equipment, unlimited group fitness instruction and pizza and bagels once a month; the $21.99 per month (“Black Card”) level allows members to bring one guest per day at no charge, access to all Planet Fitness locations, and access to extra amenities, such as tanning booths, massage chairs, red light therapy and water massage beds.[13][9]
The club's two membership levels are $10 and $21.99 per month: the $10 per month level includes access to cardio and strength equipment, unlimited group fitness instruction and pizza and bagels once a month; the $21.99 per month (“Black Card”) level allows members to bring one guest per day at no charge, access to all Planet Fitness locations, and access to extra amenities, such as tanning booths, massage chairs, red light therapy and water massage beds.[13][9]

Runyon, Mortensen, and Klinger founded Anytime Fitness in 2002.[9] Eric Keller, a former employee of Southview Athletic Club was interested in their business concept and agreed to become the first franchise owner of Anytime Fitness. They provided Keller with support in choosing a site location, marketing strategies, equipment selection, and membership sales.[7]
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