In October 2013, the company hired celebrity tattoo artist and Anytime Fitness member, Jimmy Hayden, to tattoo its purple running man logo on nearly 200 franchisees, corporate employees, club managers, and personal trainers at an annual conference.[18][19] Members and employees have a history of getting the logo tattoo, with an estimated 4,000 individuals inking their bodies, including CEO Chuck Runyon. Anytime Fitness provides a tattoo artist at its monthly training events and covers all expenses.[20][21] The company will also reimburse anyone who submits a photo of their tattoo of the logo and describe why they wanted the tattoo.[19] 

In December 2013, Anytime Fitness purchased a 38-acre site in Woodbury, Minnesota to build new company headquarters.[22] Roark Capital Group acquired a large minority share in Anytime Fitness in March 2014.[9] Erik Morris and Steve Romaniello, two directors from Roark, joined the board at Anytime Fitness after the acquisition.[23] Mortensen and Runyon remained the company's primary holders and continued to run the business.
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I was diagnosed with autism when I was 7 years old and I have been bullied badly, even out in public. So when I got my membership in March of 2013 I was scared of getting bullied. Been going since then and NOT ONCE have I gotten picked on. The staff doesn’t care. They watch out for me. They greet me with my first name. ‘Hi Jacob, how are you?’ I feel safe and I feel independent. I put on muscle. I LOVE Planet Fitness.
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