In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model. Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast. As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."
In the Planet Fitness store online, you can get 10% all the time with your Black Card, a perk reserved for members with the higher level of membership. There is a membership for only one location, and a membership for all locations. The higher cost membership, $21.99/month with no coupon code, will allow you an unlimited amount of guest privileges plus tanning, massage chairs, and more. For more details on memberships, see the Planet Fitness web page.
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I really like working out there. The trainers are very helpful. The best thing is that it doesn't ha...ve the locker room smell that turns me off from working out. I like being able to go when I have the time and not when the gym has the time. I'm shy about working out in front of people and at Anytime I can go when there is very few people there. See More