In October 2013, the company hired celebrity tattoo artist and Anytime Fitness member, Jimmy Hayden, to tattoo its purple running man logo on nearly 200 franchisees, corporate employees, club managers, and personal trainers at an annual conference. Members and employees have a history of getting the logo tattoo, with an estimated 4,000 individuals inking their bodies, including CEO Chuck Runyon. Anytime Fitness provides a tattoo artist at its monthly training events and covers all expenses. The company will also reimburse anyone who submits a photo of their tattoo of the logo and describe why they wanted the tattoo.
Its never too late to start to exercise. So, whether youve broken your new years resolution or youre ready to start a new one, Planet Fitness is the place to go. Planet Fitness is known for its low prices, its Lunk Alarm, and the Judgement Free Zone. Take advantage of its unlimited fitness training programs or you can just do your own thing. Visit its website to find a location near you.
The first franchise location opened in Cambridge, Minnesota later that year. They chose the site because of the lack of other fitness clubs in the immediate area and a population large enough to support a fitness club. Shortly after, two more locations were opened by former Southview Athletic Club employees in Duluth and Albert Lea, Minnesota. Runyon, Mortensen and Klinger sold 29 franchises before they opened their own corporate-owned location in Bemidji, Minnesota.
The club's two membership levels are $10 and $21.99 per month: the $10 per month level includes access to cardio and strength equipment, unlimited group fitness instruction and pizza and bagels once a month; the $21.99 per month (“Black Card”) level allows members to bring one guest per day at no charge, access to all Planet Fitness locations, and access to extra amenities, such as tanning booths, massage chairs, red light therapy and water massage beds.
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In 2010, the International Health, Racquet, and Sportsclub Association named Anytime Fitness the fastest growing fitness club. Franchise Chatter titled Anytime Fitness as the franchise with the best business model in 2011. The Star Tribune called Anytime Fitness one of Minnesota's top workplaces in 2011, 2012, and 2013. The company ranked first in Minnesota Business Magazine's best company to work for in 2012 and 2013. Forbes ranked the company 14th as America's most promising companies. In 2014, Entrepreneur Magazine ranked Anytime Fitness number one on their franchise 500 list. In 2015 and 2016, Anytime Fitness was ranked first on the publication's top global franchises list.
Runyon, Mortensen, and Klinger founded Anytime Fitness in 2002. Eric Keller, a former employee of Southview Athletic Club was interested in their business concept and agreed to become the first franchise owner of Anytime Fitness. They provided Keller with support in choosing a site location, marketing strategies, equipment selection, and membership sales.