In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model.[5] Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast.[6] As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."[7] 

Join the Planet Fitness gym starting at $10 a month! Planet Fitness offers two different membership options. Classic Membership Includes: Unlimited Access to Home Club Free Fitness Training Free Wifi Planet Fitness Black Card Includes: Use of any Planet Fitness Worldwide Bring a Guest Anytime Use of Massage Chairs, Tanning, and More All members can visit a Planet Fitness on the first Monday of every month and get free pizza. Or, show up on the second Tuesday of every month for free bagels! You can can sign up for a membership at your local Planet Fitness gym. Find a club near you.
Runyon, Mortensen, and Klinger founded Anytime Fitness in 2002.[9] Eric Keller, a former employee of Southview Athletic Club was interested in their business concept and agreed to become the first franchise owner of Anytime Fitness. They provided Keller with support in choosing a site location, marketing strategies, equipment selection, and membership sales.[7]
The first franchise location opened in Cambridge, Minnesota later that year.[8] They chose the site because of the lack of other fitness clubs in the immediate area and a population large enough to support a fitness club. Shortly after, two more locations were opened by former Southview Athletic Club employees in Duluth and Albert Lea, Minnesota. Runyon, Mortensen and Klinger sold 29 franchises before they opened their own corporate-owned location in Bemidji, Minnesota.[7]
Runyon, Mortensen, and Klinger founded Anytime Fitness in 2002.[9] Eric Keller, a former employee of Southview Athletic Club was interested in their business concept and agreed to become the first franchise owner of Anytime Fitness. They provided Keller with support in choosing a site location, marketing strategies, equipment selection, and membership sales.[7]
Working out can sometimes make you feel like losing a lot of drive to keep going on, the Planet Fitness store is aware of this, and that is why with the planet fitness best promo codes you can buy yourself the motivational Planet Fitness tees for him and her so that you can encourage one another to go on even on a day you feel so tired you think you can’t go on.
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