The first franchise location opened in Cambridge, Minnesota later that year.[8] They chose the site because of the lack of other fitness clubs in the immediate area and a population large enough to support a fitness club. Shortly after, two more locations were opened by former Southview Athletic Club employees in Duluth and Albert Lea, Minnesota. Runyon, Mortensen and Klinger sold 29 franchises before they opened their own corporate-owned location in Bemidji, Minnesota.[7]
In the Planet Fitness store online, you can get 10% all the time with your Black Card, a perk reserved for members with the higher level of membership. There is a membership for only one location, and a membership for all locations. The higher cost membership, $21.99/month with no coupon code, will allow you an unlimited amount of guest privileges plus tanning, massage chairs, and more. For more details on memberships, see the Planet Fitness web page.
Runyon, Mortensen, and Klinger founded Anytime Fitness in 2002.[9] Eric Keller, a former employee of Southview Athletic Club was interested in their business concept and agreed to become the first franchise owner of Anytime Fitness. They provided Keller with support in choosing a site location, marketing strategies, equipment selection, and membership sales.[7]
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