The club's two membership levels are $10 and $21.99 per month: the $10 per month level includes access to cardio and strength equipment, unlimited group fitness instruction and pizza and bagels once a month; the $21.99 per month (“Black Card”) level allows members to bring one guest per day at no charge, access to all Planet Fitness locations, and access to extra amenities, such as tanning booths, massage chairs, red light therapy and water massage beds.
In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model. Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast. As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."
In February 2005, Anytime Fitness opened its 77th club, the first location outside of the United States, in Halifax, Nova Scotia, Canada. By 2008, the company was approaching 700 franchisees in 45 U.S. states and Canada. At that time, the company also operated 12 corporately owned locations. In January 2009, the company opened its 1000th club in Wake Village, Texas.
Working out can sometimes make you feel like losing a lot of drive to keep going on, the Planet Fitness store is aware of this, and that is why with the planet fitness best promo codes you can buy yourself the motivational Planet Fitness tees for him and her so that you can encourage one another to go on even on a day you feel so tired you think you can’t go on.