In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model.[5] Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast.[6] As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."[7]
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The day I walked into Planet Fitness I weighed 315 pounds. I was diagnosed with type 2 diabetes and I wanted to do something about it. Joining Planet Fitness may have saved my life. Since the first day I walked into Planet Fitness and started doing a workout program, I’ve lost 50lbs and have dropped several clothes sizes! I feel great. Everyone who sees me now tells me how good I look. All I can say to Planet Fitness is thank you for a great place to work out!
In December 2013, Anytime Fitness purchased a 38-acre site in Woodbury, Minnesota to build new company headquarters.[22] Roark Capital Group acquired a large minority share in Anytime Fitness in March 2014.[9] Erik Morris and Steve Romaniello, two directors from Roark, joined the board at Anytime Fitness after the acquisition.[23] Mortensen and Runyon remained the company's primary holders and continued to run the business.

At my home Planet Fitness, I have had no issues.  However coming here, I experienced feeling uncomfortable.  I just started to use a machine and someone asks me if I am using it...of course I am?!  He then proceeds to stand within 2 feet of the machine with his arms crossed, legs apart, staring.  Unwilling to be "gymtimidated" (though maybe in the past I would have been intimidated to stop), I finished my 3 sets.  The issue with this is that I brought this up to the staff and the staff looked at me with annoyance, denied that was "gymtimidation," and turned away to ignore me.  The phone then rang and he looked away toward the ceiling averting my gaze.

In March 2016, Planet Fitness partnered with STOMP Out Bullying,[23] a national organization dedicated to bullying prevention, and the Boys & Girls Clubs of America to launch the company’s national philanthropic initiative, The Judgement Free Generation.[24] Also in 2016, the company donated more than $1 million to the program.[25][26][27] Planet Fitness has also provided mini "Judgement Free Zone" gyms to Boys & Girls Clubs in Manchester, New Hampshire[28] and Pasadena, California.[29]
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