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In October 2013, the company hired celebrity tattoo artist and Anytime Fitness member, Jimmy Hayden, to tattoo its purple running man logo on nearly 200 franchisees, corporate employees, club managers, and personal trainers at an annual conference. Members and employees have a history of getting the logo tattoo, with an estimated 4,000 individuals inking their bodies, including CEO Chuck Runyon. Anytime Fitness provides a tattoo artist at its monthly training events and covers all expenses. The company will also reimburse anyone who submits a photo of their tattoo of the logo and describe why they wanted the tattoo.
In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model. Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast. As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."
Runyon, Mortensen, and Klinger founded Anytime Fitness in 2002. Eric Keller, a former employee of Southview Athletic Club was interested in their business concept and agreed to become the first franchise owner of Anytime Fitness. They provided Keller with support in choosing a site location, marketing strategies, equipment selection, and membership sales.
Starting May 15th and running through Sept. 1st, teens ages 15-18 can work out TOTALLY FREE. No catches, no commitments. Come in and use tons of cardio and strength equipment on your own, or sign up for our free fitness training classes. Plus, enter for the chance to win a $5,000 scholarship and other prizes! Visit any Planet Fitness on or after May 15th to sign up for your free summer membership. Under 18 must have a parent or guardian present at sign up. More information available here.
In 2010, the International Health, Racquet, and Sportsclub Association named Anytime Fitness the fastest growing fitness club. Franchise Chatter titled Anytime Fitness as the franchise with the best business model in 2011. The Star Tribune called Anytime Fitness one of Minnesota's top workplaces in 2011, 2012, and 2013. The company ranked first in Minnesota Business Magazine's best company to work for in 2012 and 2013. Forbes ranked the company 14th as America's most promising companies. In 2014, Entrepreneur Magazine ranked Anytime Fitness number one on their franchise 500 list. In 2015 and 2016, Anytime Fitness was ranked first on the publication's top global franchises list.
The Planet Fitness Store is an American franchise of fitness centers based in Newington in New Hampshire America. Founded in 1992 and has 1000 locations in America and recent expansions into Canada and Dominican Republic, the Planet Fitness store has done its part in keeping people healthy for 24 years especially in our time where recreational facilities such as being outdoors have been replaced with seating at home and doing things while seated or lying down.