In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model. Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast. As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."
Starting May 15th and running through Sept. 1st, teens ages 15-18 can work out TOTALLY FREE. No catches, no commitments. Come in and use tons of cardio and strength equipment on your own, or sign up for our free fitness training classes. Plus, enter for the chance to win a $5,000 scholarship and other prizes! Visit any Planet Fitness on or after May 15th to sign up for your free summer membership. Under 18 must have a parent or guardian present at sign up. More information available here.
The day I walked into Planet Fitness I weighed 315 pounds. I was diagnosed with type 2 diabetes and I wanted to do something about it. Joining Planet Fitness may have saved my life. Since the first day I walked into Planet Fitness and started doing a workout program, I’ve lost 50lbs and have dropped several clothes sizes! I feel great. Everyone who sees me now tells me how good I look. All I can say to Planet Fitness is thank you for a great place to work out!
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In December 2013, Anytime Fitness purchased a 38-acre site in Woodbury, Minnesota to build new company headquarters. Roark Capital Group acquired a large minority share in Anytime Fitness in March 2014. Erik Morris and Steve Romaniello, two directors from Roark, joined the board at Anytime Fitness after the acquisition. Mortensen and Runyon remained the company's primary holders and continued to run the business.
Its never too late to start to exercise. So, whether youve broken your new years resolution or youre ready to start a new one, Planet Fitness is the place to go. Planet Fitness is known for its low prices, its Lunk Alarm, and the Judgement Free Zone. Take advantage of its unlimited fitness training programs or you can just do your own thing. Visit its website to find a location near you.
In March 2016, Planet Fitness partnered with STOMP Out Bullying, a national organization dedicated to bullying prevention, and the Boys & Girls Clubs of America to launch the company’s national philanthropic initiative, The Judgement Free Generation. Also in 2016, the company donated more than $1 million to the program. Planet Fitness has also provided mini "Judgement Free Zone" gyms to Boys & Girls Clubs in Manchester, New Hampshire and Pasadena, California.