Runyon, Mortensen, and Klinger founded Anytime Fitness in 2002. Eric Keller, a former employee of Southview Athletic Club was interested in their business concept and agreed to become the first franchise owner of Anytime Fitness. They provided Keller with support in choosing a site location, marketing strategies, equipment selection, and membership sales.
The first franchise location opened in Cambridge, Minnesota later that year. They chose the site because of the lack of other fitness clubs in the immediate area and a population large enough to support a fitness club. Shortly after, two more locations were opened by former Southview Athletic Club employees in Duluth and Albert Lea, Minnesota. Runyon, Mortensen and Klinger sold 29 franchises before they opened their own corporate-owned location in Bemidji, Minnesota.
In 1993, the Grondahl brothers hired Chris Rondeau, Planet Fitness’ current CEO, to work the front desk. Rondeau and the Grondahls recognized that there was a greater opportunity to serve a much larger segment of the population if they changed the gym environment, both in attitude and format, by creating a non-intimidating, low-cost model. Planet Fitness then became known as the "Judgement Free Zone," aimed more at the average user than the bodybuilder type of fitness enthusiast. As early as March 2015, the "Judgement Free Zone" policy has been expanded to allow trans women to use the women's locker room. The policy states that "members and guests may use all gym facilities based on their sincere self-reported gender identity."
Anytime Fitness is a 24-hour health and fitness club headquartered in Woodbury, Minnesota. The company operates over 4,000 franchised locations in 50 countries. The gym facilities are open 24 hours a day, 365 days out of the year. Chuck Runyon, Dave Mortensen, and Jeff Klinger founded Anytime Fitness in 2002. Runyon is the CEO of the company. According to Forbes, Anytime Fitness was the fastest growing health club franchise in 2014. In 2015, Entrepreneur Magazine ranked Anytime Fitness first on its global franchise list.
As of 2018, Anytime Fitness had over 4,200 gym locations and 3 million clients in more than 32 countries. Each location is open 24 hours a day, 365 days out of the year. Members have secure access to all facilities (including during unstaffed hours) with a computerized key fob. There are gym locations in all 50 US states, Canada, Mexico, Australia, New Zealand, United Kingdom, Ireland, Grand Cayman, Poland, the Netherlands, Spain, Qatar, India, Italy, Chile, Japan, Singapore, Malaysia and the Philippines. In 2016, the company had 188 employees, but its new Woodbury office can hold up to 300. Each club has a security system in place that contains cameras, recorded card swipes, and the ability to notify a security company if a patron is injured or feels unsafe. ProVision Security, an Anytime Fitness-related company, provides security.
In February 2005, Anytime Fitness opened its 77th club, the first location outside of the United States, in Halifax, Nova Scotia, Canada. By 2008, the company was approaching 700 franchisees in 45 U.S. states and Canada. At that time, the company also operated 12 corporately owned locations. In January 2009, the company opened its 1000th club in Wake Village, Texas.
Its never too late to start to exercise. So, whether youve broken your new years resolution or youre ready to start a new one, Planet Fitness is the place to go. Planet Fitness is known for its low prices, its Lunk Alarm, and the Judgement Free Zone. Take advantage of its unlimited fitness training programs or you can just do your own thing. Visit its website to find a location near you.
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The day I walked into Planet Fitness I weighed 315 pounds. I was diagnosed with type 2 diabetes and I wanted to do something about it. Joining Planet Fitness may have saved my life. Since the first day I walked into Planet Fitness and started doing a workout program, I’ve lost 50lbs and have dropped several clothes sizes! I feel great. Everyone who sees me now tells me how good I look. All I can say to Planet Fitness is thank you for a great place to work out!
The club's two membership levels are $10 and $21.99 per month: the $10 per month level includes access to cardio and strength equipment, unlimited group fitness instruction and pizza and bagels once a month; the $21.99 per month (“Black Card”) level allows members to bring one guest per day at no charge, access to all Planet Fitness locations, and access to extra amenities, such as tanning booths, massage chairs, red light therapy and water massage beds.
In December 2013, Anytime Fitness purchased a 38-acre site in Woodbury, Minnesota to build new company headquarters. Roark Capital Group acquired a large minority share in Anytime Fitness in March 2014. Erik Morris and Steve Romaniello, two directors from Roark, joined the board at Anytime Fitness after the acquisition. Mortensen and Runyon remained the company's primary holders and continued to run the business.