In March 2016, Planet Fitness partnered with STOMP Out Bullying,[23] a national organization dedicated to bullying prevention, and the Boys & Girls Clubs of America to launch the company’s national philanthropic initiative, The Judgement Free Generation.[24] Also in 2016, the company donated more than $1 million to the program.[25][26][27] Planet Fitness has also provided mini "Judgement Free Zone" gyms to Boys & Girls Clubs in Manchester, New Hampshire[28] and Pasadena, California.[29]
In October 2013, the company hired celebrity tattoo artist and Anytime Fitness member, Jimmy Hayden, to tattoo its purple running man logo on nearly 200 franchisees, corporate employees, club managers, and personal trainers at an annual conference.[18][19] Members and employees have a history of getting the logo tattoo, with an estimated 4,000 individuals inking their bodies, including CEO Chuck Runyon. Anytime Fitness provides a tattoo artist at its monthly training events and covers all expenses.[20][21] The company will also reimburse anyone who submits a photo of their tattoo of the logo and describe why they wanted the tattoo.[19]
As of 2018, Anytime Fitness had over 4,200 gym locations and 3 million clients in more than 32 countries.[27][29] Each location is open 24 hours a day, 365 days out of the year.[23][30] Members have secure access to all facilities (including during unstaffed hours) with a computerized key fob.[31] There are gym locations in all 50 US states, Canada, Mexico, Australia, New Zealand, United Kingdom, Ireland, Grand Cayman, Poland, the Netherlands, Spain, Qatar, India, Italy, Chile, Japan, Singapore, Malaysia and the Philippines.[30][32] In 2016, the company had 188 employees, but its new Woodbury office can hold up to 300.[33] Each club has a security system in place that contains cameras, recorded card swipes, and the ability to notify a security company if a patron is injured or feels unsafe. ProVision Security, an Anytime Fitness-related company, provides security.[7][8]
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Runyon, Mortensen, and Klinger founded Anytime Fitness in 2002.[9] Eric Keller, a former employee of Southview Athletic Club was interested in their business concept and agreed to become the first franchise owner of Anytime Fitness. They provided Keller with support in choosing a site location, marketing strategies, equipment selection, and membership sales.[7]
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