Established in 1996, this company operates from France is an expert market player in the fitness industry. They offer services to the education group and have a small team of members who are efficient providers of training and education. They also have tie ups with health clubs and more than 1000 clubs rely on them for the high quality equipment they offer. They believe in 100% customer satisfaction.
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In October 2013, the company hired celebrity tattoo artist and Anytime Fitness member, Jimmy Hayden, to tattoo its purple running man logo on nearly 200 franchisees, corporate employees, club managers, and personal trainers at an annual conference. Members and employees have a history of getting the logo tattoo, with an estimated 4,000 individuals inking their bodies, including CEO Chuck Runyon. Anytime Fitness provides a tattoo artist at its monthly training events and covers all expenses. The company will also reimburse anyone who submits a photo of their tattoo of the logo and describe why they wanted the tattoo.
In March 2016, Planet Fitness partnered with STOMP Out Bullying, a national organization dedicated to bullying prevention, and the Boys & Girls Clubs of America to launch the company’s national philanthropic initiative, The Judgement Free Generation. Also in 2016, the company donated more than $1 million to the program. Planet Fitness has also provided mini "Judgement Free Zone" gyms to Boys & Girls Clubs in Manchester, New Hampshire and Pasadena, California.